not for profit

The Not-for-Profit tech revolution is coming

The Not-for-Profit tech revolution is coming. There has been a 100% increase in the recruitment of technology-focused C-suite level roles within the Not-for-Profit sector in the first half of 2024, versus last year.
(GatenbySanderson data 2023-4)
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Is the Not-for-profit sector now experiencing a long-awaited technological revolution? and are charitable organisations ready to embrace the power of advanced data analytics, cloud computing, social media campaigns, and online fundraising?

Opportunities at the forefront of this revolution:

  • The Future of Technology – AI, Data insights, cloud computing, automation, blockchain, the Internet of things IoT.
    Emerging technologies can be used to analyse large datasets, provide insights into donor behaviour, program effectiveness, and emerging trends. IoT devices can support environmental monitoring, disaster response, and other critical initiatives. The emerging technology landscape in Not for Profit can be a scary place if there isn’t someone at the helm who understands these things. We enable organisations to ask critical questions and find candidates with the knowledge and experience to navigate these opportunities effectively.
  • Cybersecurity – With organisations relying more on digital tools, the importance of cybersecurity and data privacy cannot be overstated. Not for Profit organisations handle sensitive information, including donor details and beneficiary data, making them attractive targets for cyberattacks. Identifying and investing in robust cybersecurity measures is essential to protect this information and maintain the trust of supporters and beneficiaries.
  • Revolutionising Fundraising – Income generation is the cornerstone of ensuring sustainability, and technology has opened up new avenues for generating income.
    Online fundraising platforms such as JustGiving, Virgin Money Giving, and Crowdfunder have become indispensable tools for charities. These platforms allow you to reach a wider audience, simplify the donation process and run innovative campaigns that can go viral.
    In addition to crowdfunding, donor management systems like Blackbaud and Salesforce’s Non-profit Success Pack help UK charities track donations, manage donor relationships, and develop targeted fundraising strategies. Blockchain technology also offers opportunities for enhancing transparency and accountability in fundraising and financial management.
  • Streamlining Operations and Data Management – With the advent of cloud computing and data analytics, non-profits can now collect, store, and analyse data more efficiently than ever before. CRM tools not only improve internal efficiency but also enhance transparency and accountability. By maintaining accurate and accessible records, organisations can provide stakeholders with detailed reports on how funds are being used and the impact of delivering their mission. This transparency builds trust and can lead to increased support from donors and grant-making institutions.
  • Enhancing Volunteer Coordination – Volunteers are the lifeblood of many non-profit organisations, and technology is making it easier to recruit, manage, and retain them.
    Volunteer management software such as VolunteerHub and SignUpGenius allows organisations to post opportunities, schedule shifts, and communicate with volunteers seamlessly. These platforms also provide features for tracking volunteer hours and recognising contributions, which can be crucial for volunteer retention and motivation.
  • Driving Advocacy with the use of Digital – Social media platforms provide powerful tools for raising awareness, getting supporters together, and influencing public policy. Hashtag campaigns, viral videos, and online petitions can quickly garner widespread attention and support, amplifying the voices of marginalised communities and pressing issues. Imagine being able to reach your target audience through a few clicks on MailChimp or having a petition go viral for a passionate cause.
These technologies will move forward even if the sector doesn’t. By embracing these technologies, the Not-for-profit sector can not only overcome the current challenges but, also unlock new opportunities to create a more equitable, sustainable, and positive growth for the services and causes people are so passionate about.
Connecting with leaders and organisations to learn from each other at different points on their digital transformation journey, enables those in our network to conquer challenges, share successes and generate ideas that contribute to future strategy.

To discuss your digital ambitions with us, contact Shoaib Haroon , Digital Data and Technology Consultant, Not for Profit practice at GatenbySanderson.

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