Head of Media and PR


Independent Age
Not For Profit
GBP Circa £60,000


Head of Media and PR


Salary: circa £60,000

Over the past 10 years, Independent Age has been through a major transformation. We’ve moved from operating as a benevolent trust, to establishing ourselves as a charity that provides impact at scale for older people. We’ve successfully re-engineered our core service offering, developed our profile in thought leadership, and begun to build an evidence base through policy, research and media. We are already punching above our weight and are incredibly proud of the successes we have achieved so far. Last year, 1 million people accessed our services.


Our plan is to significantly accelerate the number of people who get and give support through Independent Age. However, the opportunity doesn’t just lie in increasing volume, but in developing ways to build meaningful engagement with our key audiences. In order to seize this opportunity and help us turn this vision into a reality, we have brought together the key functions that drive the public to Independent Age - Marketing, Communications and Fundraising – and taken the bold step of building a brand new Engagement Division, led by a new Engagement Management Team. Central to our new Engagement Vision is our ability to drive step-change growth in our public profile to help increase the impact we make on the lives of older people, their families and friends.


As part of these plans, we are seeking a new Head of Media & PR. You will be a key member of the Engagement Management Team, ensuring that Media & PR forms an integrated part of an effective wider programme of fundraising and engagement campaigns and activities. This is a hugely exciting opportunity to be part of a brand new high-calibre senior team responsible for shaping and driving the public growth of a rapidly growing charity.


With creativity at your core and an unrelenting consumer focus, you will have spotted that not only can we continue to capitalise on our policy work to increase our media profile but, with such a universal cause, we are also uniquely placed to seize a much wider opportunity to grow our public profile through a broader portfolio of creative media & PR campaigns and activities. You will expand our creative horizons and take an emotionally engaging approach to developing our external messaging and narrative. You will lead on Media & PR strategies that help embed Independent Age into the public consciousness, inspire and agitate conversations about the issues that impact on the everyday lives of older people, increase association with the public between these issues and our work, and ultimately inspire an energised community of people to take positive action for and with older people.


You will bring a strong track record of leading Media & PR functions in complex, public-facing, not-for-profit organisations, and evidence of creating successful integrated Media and PR strategies (including digital PR and social media) which help raise awareness, build understanding, grow income, drive action and increase influence. This is a truly unique opportunity to both lead a new programme of creative PR activities which will inspire the public to engage in our cause and take action (getting and giving support), and drive the news agenda in one of the most critical issues of our times - our ageing population. If you feel you could bring your Media & PR expertise to this new chapter of Independent Age’s growth, we would love to hear from you.


To find out more about this appointment, please visit www.gatenbysanderson.com/job/GSe37657.


For an informal confidential discussion about the role, contact our advising consultants Helen Anderson on 020 7426 3977 or Rebecca O’Connor on 020 7426 3373.


Closing date is Monday, 20th November 2017

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Recruitment timetable

Timetable of the recruitment process
Closing date Mon 20th Nov 9am
Short listing Wed 22nd Nov
First stage Interviews with IA W/c 4th Dec
Second Stage interviews with the Panel W/c 11th Dec

How to Apply

To apply for this role, please submit an up to date copy of your CV, along with a Supporting Statement that addresses the criteria set out in the person specification, using examples to demonstrate how you meet the essential requirements. Please provide your home, work, mobile and email contact details and let us know of any dates when you are not available or where you may have difficulty with the indicative timetable. You should also provide the names, positions, organisations and contact details for two referees, one of whom should be your current or most recent employer. If you do not wish us to approach your referees without your prior permission, please state this clearly.

Once you have submitted your application, you will receive an automated email to confirm that you have applied. If you do not receive this email, please make contact with GatenbySanderson.

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