Global Marketing Director

Heriot-Watt University

Edinburgh, with occasional international travel

  • Location

    Edinburgh, with occasional international travel

  • Job type


  • Sector


  • Salary/Remuneration


  • Client

    Heriot-Watt University

Ref: GSe88948

Heriot-Watt University has established a reputation for world-class teaching and leading-edge, relevant research, which has made it one of the top UK universities for innovation, business, and industry. We have a growing global footprint across our five campuses: three in the UK (Edinburgh, Scottish Borders, and Orkney), one in Dubai and one in Malaysia. The University offers a highly distinctive range of degree programmes in the specialist areas of science, engineering, design, business, and languages.

The Global Director of Marketing role offers an exciting opportunity to provide strategic and transformational leadership to high-performing, wide-reaching Marketing, Student Recruitment, Admissions and Communications functions to support Heriot-Watt University’s strategic ambitions and income growth trajectory.

Reporting to the Global Chief Operating Officer, the Global Director of Marketing will operate at a senior level within the university structure, working closely with equivalent Professional Services Directors, Executive Deans of our academic schools, Campus COOs, Deputy Principals, and the University Executive.

We are seeking an inspirational leader of people and teams, and an experienced shaper and deliverer of exceptional brand experiences on and offline. You will help refine the positioning of the university to our primary stakeholders and prospects across multi-channel engagement and make the brand work both locally and globally.

This is an exciting opportunity to join a uniquely global university with ambitious growth plans and to lead a directorate of highly valued and trusted partners in the delivery of strategic plans.

This executive search process is being managed by GatenbySanderson. For information about this opportunity, please contact Ross Highfield 07891 138 886 

Closing date: Midnight GMT 22nd August 2022

Heriot-Watt University values diversity across our university community and welcomes applications from all sectors of society, particularly from underrepresented groups. For more information, please see our website and also our award-winning work in Disability Inclusive Science Careers

We welcome and will consider flexible working patterns.

Use our total rewards calculator: to see the value of benefits provided by Heriot-Watt University.

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Recruitment Table

Closing date
Monday 22nd August 2022

Long listing
Tuesday 30th August 2022

Preliminary interviews
Wednesday 31st August - Tuesday 6th September 2022

Short listing
Friday 9th September 2022

Final panel
Provisional dates: Thursday 15th & Friday 16th September 2022

How to Apply

  • Please submit:

  • A comprehensive curriculum vitae detailing any employment or education gaps;
  • An application statement of no more than three pages which addresses the following themes:
    Experience in a higher education or related environment
    Leading and influencing in a matrix structure
    Leading brand strategy and implementation
    Digital marketing innovation
  • A recording of a three minute video which answers the following question – ‘Why do you want to join Heriot-Watt as Global Marketing Director?’
  • Be ready to provide the names, positions, organisations and contact details for two referees; one should be your current or most recent employer. Referees will be contacted for those proceeding to final stages. We will always gain your permission before we contact referees.
  • Let us know any difficulty you may have with the indicative timetable.
  • Check that your contact details are correct before you submit.

Once you have submitted your application, you will receive an automated email confirmation. If you do not receive, please email


  1. 920609154 - Global Marketing Director Brochure - Proof 3 - 14-7-22.pdf


Ross Highfield: 0121 644 5712