Destination Director

City of London Corporation

City of London

  • Location

    City of London

  • Job type


  • Sector

    Local Government

  • Salary/Remuneration

    attractive package

  • Job ref


  • Expiry date

    08 May 2022

  • Client

    City of London Corporation

Ref: GSe85939

Would you like to be the architect of a world-class leisure offer for the City of London?

The City of London Corporation works at the heart of the world’s leading financial and business centre, but also celebrates an unrivalled 2000 years of history.

Combining centuries of tradition with cutting-edge innovation, the City Corporation offers a unique setting for your expertise. The Square Mile has been a centre for migration, trade, commerce, community and ritual since the Roman period, producing a melting pot of ideas, creativity and reinvention that thrives today.

Now, the City Corporation has ambitious plans to amplify this heritage as a leading destination for workers, visitors and residents alike – with a holistic business-leisure offer that takes its full place on the global stage.

Destination Director | competitive salary + excellent pension and benefits

With a reach spanning the organisation, and a mandate to draw on all teams in support of a City leisure offer, this exciting role has been created to drive a new ‘destination’ strategy for the Corporation. Under your leadership, the City will raise the bar, becoming known as a place of “must-do” events and a stimulating programme that is bold, exciting, sustainable and inclusive.

You will work with a wide network of partners drawn from business, retail, hospitality and cultural attractions, as well the GLA, London and Partners and local area BIDs, to ensure the promotion of the City as a global destination is high on the agenda. Collaborating with the Square Mile’s leading attractions such as The Barbican, Museum of London, St Paul’s, The Tower and others, you will deliver a compelling, curated programme of activity that reinforces the City’s offer and reach.

By engaging and harnessing the expertise of our strong City Envoy Network, you will build and maintain lasting commercial partnerships and sponsorships to realise this vision, and drive up visitor footfall and spend to hit ambitious targets, supporting the City to be the most desirable place to locate people and business in the world.

About you

To succeed in this role, you will have first-class experience of developing and delivering high impact place-marketing strategies in support of a world class brand. With sharp commercial acumen, you will have a strong track record in delivering successful audience strategies capable of increasing both footfall and spend. Key to this is your exceptional stakeholder management and ability to build and maintain critical relationships across the creative, private, public, and third sectors.

Media savvy, you will have experience of delivering high-profile cultural programmes and multi-faceted marketing and PR campaigns that maximise digital services to reach a wide audience. An excellent leader, you will have a strong track record of building high performing, creative teams and a style that empowers those around you to deliver.

For more information, or a confidential discussion about your suitability, please contact Frazer Thouard (07384 810 743) from our retained partners at GatenbySanderson.

Recruitment Timetable

Closing date
Sunday 8th May 2022

Long listing
Week commencing 9th May 2022

Preliminary Interiviews
16th and 17th May 2022

Short listing
Week commencing 16th May 2022

Final interviews
w/c 23rd May 2022

How to Apply

  • Please submit your CV along with a Supporting Statement addressing the person specification criteria, evidencing how you meet the criteria.
  • Detail any employment or education gaps.
  • Be ready to provide the names, positions, organisations and contact details for two referees; one should be your current or most recent employer. Referees will be contacted for those proceeding to final stages. We will always gain your permission before we contact referees.
  • Let us know any difficulty you may have with the indicative timetable.
  • Check that your contact details are correct before you submit.

Once you have submitted your application, you will receive an automated email confirmation. If you do not receive, please email


  1. Candidate brief, Destination Director.pdf