Commercial Director


Ref: GSe49243

Vivacity’s mission is to enrich lives by inspiring people through Culture, Sport and Healthy Living. We are an independent, not-for-profit organisation with charitable status that is committed to ensuring Peterborough is a better place to live and work. To achieve this, we need grow our income, both from our existing activities and also from new commercial ventures, so we can do more, and this is where you come in as our Commercial Director.

We have recently embarked on establishing a ‘new’ Vivacity, improving what we are good at, but we do not want to stop there as we look to expand our offering by growing our existing markets and into new markets along with developing new products and services. We have re-set the organisation as a strategic partner in the wider ambitions of the city. The Commercial Director is a key role and will be part of our new Senior Leadership Team. The successful candidate will provide us with strong leadership experience and commercial capability at senior management level. Maximising opportunities within our current portfolio, developing new business opportunities and growing our commercial offering that expand our reach are key to the role.

We are looking for individuals who have significant commercial experience within a high competition, service delivery and outlet orientated environment, a knowledge of culture, sport or healthy living commercial activities may be helpful. Through sales and business development, the ideal candidate will have a strong track record of growing income and working with a diverse set of stakeholders to achieve organisational goals.  Clear direction and leadership are integral to our success, along with your ability to create, mould and develop a highly motivated team that supports our growth agenda and helps us deliver our vision.  Just as importantly, will be your ability to influence and negotiate with a variety of audiences to achieve desired results.

For further information about Vivacity please visit

Closing dateFriday 21st December
Long listingFriday 11th January
Preliminary interviews15th January
Short listing21st January
Final panel4th February
How to Apply

To apply for this role, please submit an up to date copy of your CV, along with a Supporting Statement that addresses the criteria set out in the person specification, using examples to demonstrate how you meet the essential requirements. Please provide your home, work, mobile and email contact details and let us know of any dates when you are not available or where you may have difficulty with the indicative timetable. You should also provide the names, positions, organisations and contact details for two referees, one of whom should be your current or most recent employer. If you do not wish us to approach your referees without your prior permission, please state this clearly.

Once you have submitted your application, you will receive an automated email to confirm that you have applied. If you do not receive this email, please make contact with GatenbySanderson.

Contact details
Gary Evans: 0113 205 6080

Philip Emms: 0113 205 6078