Head of Brand & Marketing


Independent Age
Not For Profit
GBP Circa £60,000


Head of Brand and Marketing


Salary: circa £60,000


Over the past 10 years, Independent Age has been through a major transformation. We’ve moved from operating as a benevolent trust, to establishing ourselves as a charity that provides impact at scale for older people. We’ve successfully re-engineered our core service offering, developed our profile in thought leadership, and begun to build an evidence base through policy, research and media. We are already punching above our weight and are incredibly proud of the successes we have achieved so far. Last year, 1 million people accessed our services.


Our plan is to significantly accelerate the number of people who get and give support through Independent Age. However, the opportunity doesn’t just lie in increasing volume, but in developing ways to build meaningful engagement with our key audiences. In order to seize this opportunity and help us turn this vision into a reality, we have brought together the key functions which drive the public to Independent Age - Marketing, Communications and Fundraising. And we’ve taken the bold step of building a brand new Engagement Division, led by a new Engagement Management Team.


Central to our new Engagement Vision is our ability to tell a compelling story (through our brand) and inspire people to take action – whether getting and/or giving support – thereby increasing the impact we make on the lives of older people, their families and friends.


As part of these plans, we are building a new Brand & Marketing department, and now seek a new Head of Brand & Marketing to lead on its creation, development and delivery. You will be a key member of the Engagement Management Team, ensuring that Brand & Marketing forms an integrated part of an effective wider programme of fundraising and engagement campaigns, and activities that help transform Independent Age’s public profile, influence and impact. This is a hugely exciting opportunity to be part of a brand new high-calibre senior team responsible for shaping and driving the public growth of a rapidly growing charity.


With experience of operating at a senior level in a complex consumer organisation, you will have a track record of developing successful integrated brand and marketing strategies and large-scale programmes of diverse multi-channel campaigns that raise awareness, build understanding, grow income, change behaviour/perceptions and drive action, at a national and local level.


If you feel you could bring your brand development, creative, response marketing and content marketing expertise to this new chapter of Independent Age’s growth, and feel inspired by the opportunity to build a new brand and deliver a step-change in our marketing, we would love to hear from you.


To find out more about this appointment, please visit www.gatenbysanderson.com/job/GSe37651.


For an informal confidential discussion about the role, contact our advising consultants Helen Anderson on 020 7426 3977 or Rebecca O’Connor on 020 7426 3373.


Closing date is Monday, 20th November 2017

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Recruitment timetable

Timetable of the recruitment process
Closing date Mon 20th Nov 9am
Short listing Wed 22nd Nov
First stage Interviews with IA W/c 4th Dec
Second Stage interviews with the Panel W/c 11th Dec

How to Apply

To apply for this role, please submit an up to date copy of your CV, along with a Supporting Statement that addresses the criteria set out in the person specification, using examples to demonstrate how you meet the essential requirements. Please provide your home, work, mobile and email contact details and let us know of any dates when you are not available or where you may have difficulty with the indicative timetable. You should also provide the names, positions, organisations and contact details for two referees, one of whom should be your current or most recent employer. If you do not wish us to approach your referees without your prior permission, please state this clearly.

Once you have submitted your application, you will receive an automated email to confirm that you have applied. If you do not receive this email, please make contact with GatenbySanderson.

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