Director of Communications

Department for Work and Pensions

This role is based in the DWP Hub located in London.

  • Location

    This role is based in the DWP Hub located in London.

  • Job type


  • Sector

    Central Government

  • Salary/Remuneration

    £93,000- £120,000

  • Job ref


  • Expiry date

    21 March 2022

  • Client

    Department for Work and Pensions

Ref: GSe81612

This is a fantastic opportunity to work in the largest Civil Service Department that touches the lives of citizens across the breadth of the UK. What we do matters. As the UK government’s largest public service provider, we support people into work, help disabled people live more independent lives, improve housing and tackle homelessness, provide the financial foundation for a secure old age through the State Pension, and ensure children of separated parents have more opportunity to fulfil their potential through a better child maintenance system.

The last 2 years have been challenging ones, but the Department for Work and Pensions (DWP) has played a huge part in supporting the Government’s response to COVID-19, and has been at the heart of supporting those who are most vulnerable and affected by the crisis. DWP delivered a range of measures through the welfare system amounting to £9.3bn of additional support and our Communications Directorate was critical in achieving this.

The Communications Directorate continues to contribute to the successful delivery of major policy areas beyond Covid-19 responses, from Universal Credit to automatic enrolment, as well as a £2 billion Kickstart Scheme, which puts young people at the heart of our economic recovery. We communicate through a range of marketing, press and public relations, digital and internal channels and partnership activities that are insight driven and robustly evaluated.

As the Director of Communications, you will be instrumental in promoting and supporting the Government’s agenda and acting as trusted adviser to the Secretary of State and Permanent Secretary. This involves managing all public and internal communication, engagement to support welfare reform outcomes and driving some of the most significant behaviour change campaigns in government. You will enable the DWP senior leadership team to inform, inspire and mobilise the 90,000+ frontline DWP employees, without whom the public would not receive their benefits, gain the help they need to get back into employment, or draw the pension that rewards a lifetime of work. You will also play an active corporate senior leadership role within DWP, leading 150 communications staff with a £17m budget, and as part of the wider Government Communications Service.

This is a role that calls for a senior communications professional with an outstanding track record of developing and implementing compelling and creative communication strategies in a large and complex organisation. You will have a broad range of communication skills across media relations, reputation management, corporate and internal communications on a large scale. You will possess the proven ability to respond quickly, appropriately and imaginatively to controversial issues; be resilient and able to remain calm under pressure.

The mission of DWP, the value it adds to society and the sheer scale and ambition of the Department mean this has the potential to be a career defining role for the right candidate. If you are an inspirational leader with an impressive track record of driving continuous improvement in communication delivery and who can influence at a strategic level whilst building great relationships, we would love to hear from you.

This opportunity provides a great chance to make a positive impact and deliver tangible benefits to make a real difference to millions of people every day.

  • Watch this video to learn more about DWP and our work from our Permanent Secretary Peter Schofield
  • Watch this video to learn more about GCS and the DWP from Simon Baugh, Chief Executive of the Government Communications Service
  • Watch this video to learn more about the role from our Permanent Secretary, Peter Schofield

Recruitment Timetable

Closing date
Midday 21 March 2022

Long listing
W/C 4th April 2022

Short listing
W/C 25th April 2022 & W/C 2nd May 2022

Fireside chats
W/C 25th April 2022

Final panel
W/C 9th May 2022

How to apply

To apply for this post, you will need to complete the online application process outlined below:

This should be submitted no later than Midday  - Midday 21 March, 2022.

1. A CV setting out your career history, with key responsibilities and achievements. Please ensure you have provided reasons for any gaps within the last two years.

2. . A Statement of Suitability (up to 1250 words) explaining how you consider your personal skills, qualities and experience provide evidence of your suitability for the role, with particular reference to the criteria in the person specification

Failure to submit both documents will mean the panel only have limited information on which to assess your application against the criteria in the person specification. 

As part of the online application process, you will be asked a number of diversity-related questions. If you do not wish to provide a declaration on any of the particular characteristics, you will have the option to select 'prefer not to say'. If you are unable to apply online, or have any issues with the online application process, please contact:

For a confidential discussion please contact our recruitment advisers at GatenbySanderson on:

Peter Guilder, Principal Researcher, 

Darra Power-Mooney, Associate Consultant,                                                                      

Disability Confident Scheme

DWP is recognised as a Disability Confident Leader, demonstrating the departmental commitment to attracting, recruiting and retaining disabled people and supporting them in achieving their full potential. As users of the disability confident symbol, we have made a firm commitment to guarantee a place in the final assessment stage to all disabled applicants who have:

-a physical or mental impairment which has a substantial and long term (over 12 months) adverse effect on your ability to carry out normal day to day activities; or have been diagnosed with HIV infection, cancer or multiple sclerosis; and

-meet the essential criteria at the application stage.

Find out more about the definition of Disability under the Equality Act 2010. You will be asked at the initial application stage if you wish to apply via the scheme.

Reasonable Adjustments

DWP is committed to making reasonable adjustments for disabled candidates who may require additional help throughout the application process. Adjustments to the recruitment process can vary, as they are personal to a candidate’s needs, so it is important to contact us about any adjustments you feel could help your circumstances.

Some examples are:

- Written tests instead of a computer assessment

- Extra time to take written tests

- Larger print for written information

- Being accompanied by an interpreter

You will be asked at the initial application stage if you require a reasonable adjustment. Find out more information regarding reasonable adjustments for online tests.


  1. Director of Communications 2022.pdf


Peter Guilder: 07545 441 127